1-Methyl-4-[(1E,3E)-4-phenylbuta-1,3-dienyl]pyridinium iodide monohydrateThis paper is dedicated to His Majesty King Bhumibol Adulyadej of Thailand (King Rama IX) for his sustainable development of the country.

The asymmetric unit of the title compound, C16H16N+·I−·H2O, contains two 1-methyl-4-{[(1E,3E)-4-phenylbuta-1,3-dienyl]}pyridinium cations, two iodide ions and two solvent water molecules.The cation is twisted slightly, the dihedral angle between the pyridinium and the phenyl rings being 10.68 (18)° in

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Characterization of the immunomodulatory protein isolated from guduchi (Tinospora cordifolia) churna, an ayurvedic rejuvenator

Objective: Guduchi [Tinospora cordifolia (Willd.) f.and Thoms.], a rasayana (rejuvenator) in the traditional system of Indian medicine (Ayurveda), is known for its diverse bioactivities.The aim of this study was to isolate the immunomodulatory protein (ImP) from commercial guduchi churna (stem powder) and characterize it.Methods: Guduchi churna Woo

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Designing youth consumption style in social media

Social networks are now becoming more common and popular among young consumers in Kazakh- stan.Young consumers see the flow of content from firms on social Varistors networks, but either this content useful to them.The purpose of the work is to study the impact of social networks on consumption and style design among Kazakhstani youth.The results o

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